Are you asking the right question?
What is The One Question® you ask that generate an endless stream of referrals?
Do you have motivated referral partners?In today's competitive marketplace, the key to unlocking a treasure trove of leads lies in the art of nurturing relationships with referral partners. This isn't just about knowing who to connect with; it's about effectively communicating the essence of your business to these pivotal allies. Imagine equipping your referral partners with a profound understanding of your ideal client, the distinctive edge that sets you apart in the industry, and the exact moments to weave a conversation towards a warm, promising referral. That's where the transformative power of the One Question® workshop comes into play.
Designed exclusively for business development professionals, enterprising business owners, and the agile solo-entrepreneurs, this workshop is a masterclass in cultivating and deepening connections that matter. |
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The One Question® workshop doesn’t just hand you a strategy; it carves out a unique, conversation-driving question tailored to the heart of your business. This isn’t just about making contacts; it’s about creating ambassadors for your brand. Through a meticulous discovery process, participants forge lasting referral partnerships, turning casual conversations into intentional referrals and those referrals into lucrative sales. Embark on this journey and witness a paradigm shift in how referrals are generated and how sales are mastered.
What more than 800 professionals learned
In this interactive workshop
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Define your ideal client |
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Clearly describe what you do in one sentence |
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What buying cues you intuitively listen for |
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What differentiates you in your market |
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What problems do your customers need solving |
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What solutions do you provide to solve your customer's problems |
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Your One Question that converts prospects to clients |
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How to develop a steady stream of referrals |
What participants say
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"I so enjoyed and appreciated the opportunity to participate The One Question® workshop. I loved how you focused us to distill and simplify how to distinguish ourselves in our industry and you inspired me to think creatively and strategically about the one question I would want asked."
Lori D. Esq., Mediator, Alternative Resolution Centers |
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"Every business professional who wants better referrals from their network should complete The One Question® workshop. It's a simple and powerful activity that gives you the ideal message to share with your referral network that helps them identify when someone is a great fit to introduce to you."
Krystina F., Marketing Solutions Manager |
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"The One Question® format is a simple approach giving my potential referral partner the information they need to think about my business, understand the cues to listen for, and the one question to ask to determine whether or not I am the right referral. I highly recommend anyone who does a lot of networking to take this program. Since I completed it a few months ago, I have sent my One Question each week to my partners. Thank you, Paul, this has been so helpful in growing my business.”
Angelo P., President of The Ponzi Group |
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"The One Question® workshop has helped me communicate clearly to my referral sources as well as prospective clients the types of problems I solve for my client’s businesses. I have been able to adapt my question to fit a variety of situations and circumstances. The workshop was well organized, well presented and Paul’s knowledge and energy kept everyone engaged during the workshop".
Pamela R., President, PGR Marketing |
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"I can honestly say The One Question® workshop was the most meaningful content I have experienced in some time. If, like me, you grapple with concisely identifying your value proposition to referral partners, this workshop is worth the investment of time. While developing your “One Question” is the objective, the exercises along the way are really valuable to uncovering your individual value proposition, as well as your ideal client profile. Most of us rely heavily on referrals and this is a good opportunity to hone skills to help them help us, so to speak."
Elena V., Director of Client Innovation |
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"The content you shared was incredibly valuable to me and everyone else. I wish all meetings were centered around this content. This was the most value rich meeting I have attended by far. Thank you!!!! Many times, when I am trying to help give a referral I ask for a written introduction and don’t always receive what I need."
Sylvia M., Business Development |
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“Paul- Thank you so much for delivering The One Question® presentation to my group. I am always discerning when I bring in outside speakers. The team is very experienced and have “seen and heard it all”. But you were awesome. I received a ton of great feedback from my group and I really appreciate your terrific effort.”
Steve K., Vice President, national investment & banking firm |
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"Paul's The One Question® was a wonderful workshop and way to think about our business in a new way that helped me better think about how I can make it easier for others to refer to me. Additionally doing so in a group of others I often network with helped me better understand what they do and how I can think of ways to support them better."
Amanda, S., Professional Family Mediator and Certified Divorce Financial Analyst |
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"The One Question® was such a compelling and great opportunity to look a bit deeper into how we present our skills and services so others “get us” right away. Thank you, Paul for crafting such a fun and productive experience for all of us!"
Merry N., President, EM Consulting |
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The One Question® is a Registered Trademark of Traction Minded Inc.
